Hewlett Packard Product Launch in Berlin 2008

‚Connecting your World’ was Hewlett Packard’s (HP) grand event theme presenting their newest products during a global product launch event in the Berlin Congress Centre on June 10, 2008. satis&fy Karben and Berlin enabled part of this event happen providing their trade fair construction and decoration supports. On behalf of the New York Kaleidoscope production agency and the designers CrawfordSherman satis&fy built an immense 3D projection screen for their stage design. The impressive setup consisted of a centre wall with two mirrored wing elements spanning an area of 28 × 6 meters. The core element of the product presentation was a lectern realized by satis&fy including immersible touchscreens.

Logistic and technical realisations of the stage design was the most challenging part of this project. ‘The whole construction consisted of 54 single pieces which had to be puzzled back together in the Berlin Congress Centre.’, says the satis&fy project leader Hagen Friedrich. ‘We built the stage design in Karben and did the furnishing in Berlin to be most cost-efficient.’