NIKE Distributors' Summit ’08 in Dubai

satis&fy was called upon for all the technical, multimedia, set design and interior production required for NIKE’s distributor summit held in Dubai. To successfully execute all phases of the project, three tons of equipment were shipped to the Persian Gulf city.

Under the supervision of project manager Sebastian Saarkamm, a 7-man crew was asked to design seven convention halls of the Hotel Intercontinental Dubai Festival City. Each hall needed to match NIKE’s up-to-date and typical look: a lot of white, wherever one looked.

Setting up the interior decoration of the main hall took satis&fy’s carpentry experts only one day. Pure white cloth was stretched in front of every wall. To execute the job quickly and save time on-site, the cloth was tailored to fit the hall’s existing piping system ahead of time in satis&fy’s Karben office.

In addition, every stage deck in each hall was wrapped in pure white. And, satis&fy produced big impressions by generating large high-class digital prints in-house. All of the company’s video technics and carpentry were handled in-house. However, when it came to lighting, audio and stage building satis&fy engaged local suppliers for additional support.