Nike Winter Ispo 2008

The international signature fair for the sports industry, ISPO winter, took place in Munich between January 27th and 30th. Among other brands: NIKE, presenting its latest outdoor collection „All Conditions Gear“ (ACG) to a broad professional audience.

In charge of the audiovisual installation such as lighting, audio and video as well as the exhibitory was the event production company satis&fy AG Deutschland (s&f). The execution of the booth concept was a joint venture between s&f and their partner D4 Projekt GmbH from Berlin. The theme of the presentation – „Winterlandscape“. Therefore s&f created such a winter landscape at night. The focus elements were: the color black, single tall 3D objects covered with mega prints and a huge 3D logo above the booth of 7’ x 7’. Three flat screens integrated in the walls, a 16’ long show case and blue fluorescent lights in above mentioned 3D objects together with the lighting concept created the night atmosphere. Providing a „one-stop-solution“ s&f also took care of the logistics, booth maintenance and all fair services for their long time client NIKE.