satis&fy Sets the Stage for NIKE
ISPO Winter is the international signature fair for the sports industry. At the 2008 event, NIKE presented its latest outdoor collection and asked satis&fy to create an evening winter landscape to coincide with their presentation theme entitled, “Winterlandscape.”
The services of event production company, satis&fy AG Deutschland, were retained for the audiovisual installation, which included lighting, audio, video and exhibit design.
For the execution of the booth concept, satis&fy joined forces with partner D4 Projekt GmbH from Berlin. The Winterlandscape theme required that the team create a winter landscape at night. Therefore, to create the evening atmosphere, they incorporated:
- The color black
- Tall 3D objects covered with mega prints
- A huge (7′ × 7′) 3D logo above the booth
- Three flat screens integrated in the walls
- A 16’ long show case
- Blue fluorescent lights placed inside tall 3D objects
Providing long-time client, NIKE, with their “one-stop solution,” satis&fy also handled all the logistics, booth maintenance and fair services involved.
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