Something Completely Different for satis&fy
This June a customized show van rolled out of the shop at satis&fy AG Deutschland (satis&fy). Nike Germany had tasked the technical service provider to convert the truck into a training vehicle. In just under a week’s time, satis&fy refurbished its ten-square meter interior to match Nike’s corporate design. The crew decked the side panels and floor out in faux concrete and wood and decorated the interior and exterior with large-scale graphics. Furnished with imitation leather couches, a standup counter, and a sideboard, the van’s interior is now a miniature version of a Nike shop. The mobile unit was also equipped with six loudspeakers, a 40” screen, twelve 1W LED lamps, an iPod docking station, and a 13" Mac Book Pro. The luxurious interior also sports a Nespresso coffeemaker and a refrigerator. With the company’s branding featuring prominently on the exterior, the Nike van set off on a three-year tour of Germany in mid-June.
To read a detailed press release, click here.
Photos: Nike Germany
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