NIKE + Launches in New York 2006

A well-kept secret was revealed when NIKE and Apple invited 250 media people to Chelsea Piers in New York. Here the two market leaders announced NIKE+, their new joint venture. NIKE+ allows runners to track their runs and synch the music they listen to from their i-Pod Nano while they work out.

satis&fy was retained as the general contractor for the execution and logistics of this project and coordinated all vendors involved. In addition to creating the main presentation stage, a large area was built out for several exhibits where the new product was explained and guests were allowed to test the product live.

Maintaining secrecy until the launch date was a top priority. However, a bigger challenge for satis&fy was working their schedule around the opening hours of Chelsea Piers. Chelsea Piers is the only indoor gym with a running track, sand volleyball court and basketball courts in Manhattan and is frequently being used by its members. Therefore, setups could only happen over night and in various phases taking over areas step-by-step.

To top off that challenge, when it came to carrying equipment in and out of the building, the largest area available was only a standard double door. Through this door approximately 10 trailers worth of equipment had to be brought into and out of the building (after a 500 yard push from the freight elevator). Taking the large scale of the event into account required that every piece of equipment (i.e projectors, computers, boards, etc.) had a back up available.

The main presentation stage was an ellipse, which was built over the curved and angled running track with a floating 46’ wide curved screen above in a 12:3 ratio. This required 6 folsom screen shapers.

The exhibit area, where guests could experience the product live, was built over three basketballs courts. The courts were carpeted and separated by drape walls. Extensive lighting supported the strong NIKE graphics and displays. Two days after the launch, 300 key retailers were invited to Chelsea Piers.

Whether You’re Planning a Trade Show or Corporate Event, Give Us a Call!

No project is too big or small for the professionals at satis&fy. From well-attended international trade shows to intimate corporate meetings, your event is our challenge. We understand what needs to be done and how best to execute each phase of your project creatively.

Call us today at +49 (0) 6039 9120-0 or send us an e-mail at info@satis-fy.com. One of our representatives will contact you to discuss your event planning needs right away.