Swarovski booths 2007

At this year’s fashion fairs, ‘BIJORHCA’ in Paris and ‘LYON MODE CITY’ in Lyon, Swarovski staged two image presentations to promote its in-house magazine entitled Crystallized.

Gregor Aigner developed the concept of the cube-shaped booths and asked satis&fy to bring it to life. With both fairs taking place at the same time, satis&fy produced certain elements twice. In the center of each booth, two 50” plasma screens were installed in custom-built casings, which rotated 360̊. The screens displayed Swarovski images.

For the presentation of the magazine itself, custom cube-shaped dispensers was designed. The upper portion of the cube held the magazines while the double layer plexi casing base was filled with crystals. These were illuminated from within by LED lights, which made the crystals glimmer in sparkling colors.

Another highlight was a tile wall where 112 digital prints (28×28 cm), placed side by side, created the image of an eye shaped by Swarovski crystals. And, the focal point of the exhibit was a magnificent crystal curtain made completely of Swarovski crystals.

The impressive design was complimented with bright birch laminate flooring and brightly colored furniture.

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