Swarovski booths in Paris and Lyon

At this year’s fashion fairs ‘BIJORHCA’ in Paris and ‘LYON MODE CITY’ in Lyon Swarovski staged two image presentations for it’s house magazine CRYSTALLIZED.

Gregor Aigner devloped the concept of the booths and brought it to life with satis&fy. The design followed cubic shapes in all elements, based on the cubic format of the new house mag CRYSTALLIZED.

Both fairs tok place at the same time, therefore certain elements had to be produced twice. In the center of each booth two 50” plasma screens were installed in custom built casings which could turn 350° . The screens showed Swarovski image films.

For the presentation of the magazine itself specially developed dispenser came to use. These had the shape of a cube. The upper part housed the magazines, the base had a double layer plexi casing which was filled with crystals. Those were illuminated from within by led lights which made the crystals glimmer in different colors.

Another highlight was the tile wall. 112 digital prints in the format 28×28 cm showed the image of an eye which was shaped by Swarovski crystals.

A bright birch laminat for the flooring, bright colored furniture and a SWAROVSKI CRYSTAL CURTAIN made from Swarovski crystals rounded the two statements up.