Mercurial @NikeTown NY
When consumers walked through NTNY’s doors on the morning of the new Mercurial Superfly V’s launch day, they found themselves catapulted into a retail space solely dedicated to the philosophy of fast.
A true testament to the technical abilities of our lighting designers, this installation called for over a mile of pixel controlled LED tape, thereby transforming the Mercurial’s explosive color palette into vibrant visuals.
Our team of engineers built a towering 40’ wide and 38’ tall high-gloss backdrop for the installation’s overwhelming visual centerpiece: a 15’ Formula One car flown upside down.
According to Nike Football Design Lead Jeongwoo Lee, the new Mercurial was designed holistically to guarantee “a true speed system, where all of the materials interlock to produce the most efficient package possible”. Echoing this design ethos, it took a team of satis&fy specialists to interlock talent and know-how in order to proficiently set the stage for the fastest boot in football.
photos by Dorothy Hong