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satis&fy climbs aboard TUI Cruises

It wasn’t just any old boat; it was an enormous cruise ship! A blonde pixie named Helene Fischer glided in rather angelically to give this oceangoing leviathan her blessing. There may never be a more charming christening than this mega event in Hamburg’s port. A love boat in a lovely setting bathed in bright sunshine joined the impressive “feel good” fleet of TUI Cruises. And the cruise line’s story continues with satis&fy on board. Mein Schiff 3 – that’s the latest jewel in TUI Cruises’ fleet. It took four years to design and 16 months to build. Then this gem of a ship crossed paths with a pearl carrying a girl: Germany’s top artist Helene Fischer christened it with 1,700 invited guests and thousands of onlookers in attendance at the pier of the Cruise Center in Hamburg’s HafenCity. The ship’s godmother swooped down the hull on a pearly balloon, both thrilled and relieved that the champagne bottle shattered as intended on the vessel’s steel. Thousands of guests on the ship and shore-side onlookers had not an inkling of what went on behind all that steel plating to prepare for the event. After all, organizational marathons are not for public consumption. Combiful Managing Director Hanno Maack had tasked satis&fy Project Manager Jan Schweingruber and his team to furnish the stage, technology, sound and video for the “little christening party” aboard the big boat. Jan, who has seen his share of ‘marine’ gigs, says, “Staging an event on a ship is diametrically opposed to doing this on land. Access routes for loading are often winding and difficult to get to. You can’t just roll everything up a ramp. Much has to be passed on from hand to hand. Cranes were used only on the upper deck.” It takes a great deal of logistics and some brilliant planning to get a location like this geared up. Visibly pleased with the excellent infrastructure on board, Jan says that one advantage of Mein Schiff 3 was that, “The vessel’s architecture was designed with foresight to accommodate additional event equipment later down the line.” For satis&fy, the days devoted to staging this mega event constituted the latest in a long line of impressive gigs working for TUI Cruises Event Manger Lutz Deyle. “It’s been a great partnership that has connected us for years,” notes Jörn Busch, head of satis&fy Project Management, commenting on the company’s cooperation partner. He fondly recalls special cruises such as sailing the “Rockliner” with rock legend Udo Lindenberg and the big incentive events staged for many prestigious corporations on board the Mein Schiff fleet. The latest highlight was the christening of Mein Schiff 3, an event that brought a lot of glitz and glamour to the northern German port city that evening. Thousands lined the shore to get a glimpse of this stirring seaside spectacle. Helene Fischer wrapped things up with an open air concert, free for guests, held at St. Pauli’s Fischmarkt. satis&fy teamed up with Soundhouse, Helene Fischer’s audio support company, to provide the lighting, stage and video equipment. The next day, when the new feel-good ship set out on its maiden voyage, it wasn’t just the satis&fy crew waving wistful goodbyes. But Mein Schiff 4 is already under construction so it won’t be long until the next christening.

Photo: Ulrich Schaarschmidt

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