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A reason to celebrate.

Lufthansa presents new brand logo.

Lufthansa 2018 new logo launch

Client Eisele Communications
Date 10.02.2018
Services Lighting Audio Video Rigging Staging Logistics Project Management
Corporate Events

100 years of Lufthansa and a new brand logo were celebrated in Frankfurt in January 2018. As general service provider, we were responsible for the technical execution of the event.

The new Lufthansa brand logo was launched on the occasion of the 100th anniversary of the company with a large ceremony. Of course not somewhere... The impressive, huge A380 maintenance hangar at Frankfurt Airport served as the venue for the event.  In order not to block Lufthansa Technik's operations for too long, sporting timings were set for construction, event and dismantling.






The best way to describe the event is to use the word "huge". A total of 29 trailer event equipment was delivered, including 750 square meters of LED panels. 22 projectors (30000 Ansi Lumen) were used for the mapping to a newly branded LH Boeing 747. The crew consisted of 380 people who alternated in two to three shifts. Three masters of event technology watched over the safety at work. Shuttle buses were used to transport the crew to the site.







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